Minsk Shopping Mall Social Experiment Goes Viral: Toilet Paper Trade for Big Rewards

Minsk Mall Social Experiment: Toilet Paper for Beauty Products? A recent social experiment conducted by the popular Belarusian YouTube channel, "UTKA," in the Galeria Minsk shopping center has gone viral. The experiment involved offering a box of toilet paper in exchange for shoppers' bags containing purchases from various stores. While some people were hesitant, one group of girls happily participated, receiving a 100 BYN gift certificate to the cosmetics store "Zolotoe Yabloko" in return. One participant exclaimed, "Wow, we risked it and won!" The event highlights the playful nature of viral marketing and the appeal of unexpected rewards. The video also promotes a current discount of up to 50% on personal care products at "Zolotoe Yabloko" until May 18th, suggesting a potential collaboration between the channel and the retailer. The positive response from some participants and the video's popularity underscore the effectiveness of such experiments in generating engagement and brand awareness.