Page Six
Sydney Sweeney’s new American Eagle ‘Good Jeans’ ad accused of being Nazi propa…
Several TikTok users called out the ad, arguing that it praised the “Euphoria” star’s blond hair and blue eyes.
1k
34k
2k
417k
American Eagle Ad Featuring Sydney Sweeney Sparks Eugenics and Racism Debate
A recent American Eagle jeans campaign featuring actress Sydney Sweeney has sparked controversy following a viral video by a marketing analyst. The advertisement, which includes the slogan "Sydney Sweeney has great genes - Jeans," is being criticized for allegedly containing "racialized dog whistles. In a video shared by 'Angie- VM Marketing' on social media, the analyst dissects the ad's messaging. She claims that the phrase "great genes," particularly in the context of Sweeney's appearance, evokes pseudoscientific language historically associated with racial superiority and eugenics. "When those traits are consistently uplifted as genetic excellence, we know where this leads," the analyst stated, suggesting a connection to historical attempts to uphold racial hierarchies. This interpretation has ignited debate online, with some users agreeing with the analyst's critique, while others defend the ad as a simple play on words related to denim. American Eagle has not yet issued a statement regarding the controversy.
