VOX uses TikTok to promote "Das perfekte Dinner"

VOX Promotes "Das perfekte Dinner" with Humorous TikTok Video German television network VOX recently used TikTok to promote its popular cooking show, "Das perfekte Dinner." A short video clip, featuring humorous moments from an Italian-themed episode, has been circulating on the platform. The video cleverly incorporates the song "Felicita," adding a lighthearted touch to its promotional message. "We wanted to reach a younger audience and show the fun side of the show," commented a VOX spokesperson. The video's success on TikTok demonstrates the effectiveness of using short-form video for promotion. The clips highlight the show's engaging and entertaining aspects, encouraging viewers to tune in or stream the episode on RTL+. The positive response to the video indicates that this strategy may become a more common approach for promoting television programming in the future. The use of popular music and relatable humor makes the advertisement memorable and effective.