Southwest Airlines Ends Free Baggage Policy: CEO Explains Why

Southwest Airlines CEO Bob Jordan announced the end of the airline's long-standing free bags policy. In a brief video statement, Jordan explained that this decision was made to ensure the airline's long-term financial stability and adapt to evolving customer preferences. He cited the impact of the post-pandemic travel landscape, noting a decline in short-haul travel and a rise in demand for premium services. "Many things have changed post-COVID," Jordan stated, highlighting the need for the airline to adjust its business model to remain competitive. While the change may impact some travelers, the airline maintains its commitment to customer service and a strong network of non-stop flights. The decision marks a significant shift for Southwest, known for its unique, low-cost approach to air travel.

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