Benefit's New Highlighter Takes Social Media by Storm

Benefit Cosmetics' Glow-la-la Highlighter Makes a Splash on Social Media Polish social media influencer wiktoriamiklis (@swinkamiki on Instagram) recently posted a short video demonstrating Benefit Cosmetics' new Glow-la-la highlighter. The 19-second clip, uploaded on May 26th, 2025, shows the influencer applying the highlighter to her face with a brush. The video has garnered over 1600 views and 119 likes in less than 24 hours, suggesting significant early interest in the product. While the video itself is brief and focuses solely on product application, its popularity highlights the potential market interest in the highlighter. The video's success underscores the growing importance of influencer marketing in cosmetics. Short, visually appealing demonstrations like this one can effectively reach a large audience and generate buzz for new products. The quick uptake of views and likes on wiktoriamiklis's video suggests a positive initial response to Benefit's Glow-la-la highlighter.