Mexican 'Buy National' Campaign Gets Ironic Soviet Twist on Social Media

Mexican 'Buy National' Campaign Gets Ironic Soviet Twist on Social Media A recent social media video has brought renewed attention to Mexico's 'Hecho en México' (Made in Mexico) campaign, which encourages national consumption. The video, uploaded by user Wuaflin, captures a large banner in an underpass featuring the slogan 'Lo Hecho en México está Mejor Hecho' alongside logos of prominent Mexican brands like Bimbo, Regio, Coppel, Atún Dolores, and Crest. The creator, while expressing support for national products, humorously remarked, 'Ay güey, qué, estoy en la URSS o qué pedo?' (Oh man, what, am I in the USSR or what's up?), implying the nationalistic message felt intensely centralized. The video also included a direct criticism of the brand Coppel, with the creator stating, 'Nada más quiten a Coppel, que chinga su madre' (Just remove Coppel, screw them). The video culminates with a sudden, ironic inclusion of the Soviet Union's national anthem, a move that has sparked varied reactions in the comments section. Users debated the merits of national consumption, with some questioning the Soviet comparison, 'Que tiene de malo consumir nacional? Muchos países del primer mundo lo hacen como Japón y Corea, no es exclusivo del socialismo.' Others echoed the sentiment against Coppel or suggested other truly national brands. The video highlights the complex interplay of national identity, consumerism, and political satire in contemporary Mexican social media.