Broncos' Hilarious Mutton-Busting Schedule Release Goes Viral

Denver Broncos' Mutton Busting Schedule Release: A Hilarious Marketing Campaign The Denver Broncos took an unconventional approach to announcing their NFL schedule, opting for a humorous video featuring children riding sheep. The video, released on May 15th, 2025, quickly gained traction online. The event took place at an arena in Colorado, and featured children dressed in various NFL team helmets competing in a 'mutton busting' contest. The video uses slow-motion shots and a playful voice-over to emphasize the comical falls of the young participants. "It's a tomahawk flop!" exclaimed the commentator, highlighting one child's dramatic fall. Another child's attempt was described as "rubbish" by the commentator, adding to the lighthearted tone. The video's success lies in its originality and relatability. It's a departure from traditional schedule announcements, effectively capturing attention and sparking positive engagement. The use of humor and the relatable image of children participating in a fun competition created a memorable experience for viewers. The video's popularity shows the effectiveness of creative marketing strategies in the digital age.