Social Media's Rising Stars: How TikTok Fuels Independent Music

While this video doesn't lend itself to a full-fledged news article, it could be incorporated into a piece about the growing use of social media for musical expression. For example, an article could discuss how platforms like TikTok or Instagram are enabling independent artists to share their work directly with audiences, bypassing traditional gatekeepers. The video of Yojance could serve as an example of this trend, showcasing the raw emotion and personal connection that can be achieved through intimate online performances. The article could also explore the challenges and opportunities faced by artists who rely on these platforms for their careers.