New Lay's Potato Chip Flavor Debuts in Belarus

New Lay's Flavor Hits Shelves in Belarus: A Review of 'Steak Ribai' Chips A new flavor of Lay's Ruffled potato chips, 'Steak Ribai' with peppercorn sauce, has recently appeared on store shelves in Belarus. One local reviewer, in a short video posted online, gave their initial impressions of the product. The reviewer, whose identity remains unknown, purchased a bag of the chips at a store in Mogilev and commented on the packaging and taste. They noted that the flavor profile reminded them more of paprika than a traditional meat taste, but ultimately found the chips enjoyable. "The taste was good, I would buy them again," the reviewer stated in the video. The appearance of this new flavor suggests a continuing effort by Lay's to cater to the Belarusian market with localized tastes. The price point and overall consumer reception will determine the long-term success of this new product.