Kyiv, Ukraine - The popular Ukrainian beverage brand Zhyvchyk has recently unveiled a packaging update for its "Zhyvchyk x Mono" line, featuring a new interactive element. Consumers can now engage with the product beyond consumption by scanning a QR code located on the updated cans. This new feature appears to link to a mobile application, offering an enhanced user experience. The brand's latest promotional video showcases the refreshed design and the digital interaction, aiming to connect with its audience in a novel way.
Hot take – people do judge by the cover! Packaging is your product's handshake, smile and opening line all rolled into one. And it has 3 seconds to m…
