Primark's "Ralph Lauren-Inspired" Christmas Pajamas Go Viral Online

A recent viral video featuring a set of red and green plaid pajamas from Primark has captivated online audiences, drawing significant attention to affordable holiday fashion and sparking a notable consumer trend. Uploaded by TikTok user "_tess_xox0", the video prominently showcases a pajama set described as having a distinct "Ralph Lauren Christmas aesthetic." The sleepwear, ideal for the festive season, includes a charming button-up top with a ruffled collar and two elegant navy bows, perfectly paired with comfortable, matching long pants. This presentation has resonated deeply with viewers, highlighting the ongoing demand for stylish yet accessible apparel. The video, which quickly garnered over 554,000 views, 22,500 likes, and 19,500 shares within a day, has ignited widespread consumer interest and discussion. Viewers flooded the comments section with enthusiastic inquiries about product availability, pricing, and material composition. One user, eager to find the item, commented, "so cute i dont find it on the website, do you have the code?", reflecting the immediate and high demand. Another inquired, "Are they cotton? 🥹💓", indicating a focus on both quality and comfort from potential buyers. This surge in engagement underscores how social media platforms are increasingly influencing consumer purchasing decisions, particularly for trending, budget-friendly fashion items that emulate high-end styles. The phenomenon demonstrates Primark's ability to tap into popular aesthetics and deliver them to a mass market, creating significant buzz ahead of the holiday shopping rush.

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Primark's 'cosy' £23 pyjamas could pass for £119 Ralph Lauren set

The cheaper alternative has proven to be a popular choice already