Nigerian Business Owner Uses TikTok to Boost Sales

A small business owner in Nigeria is using TikTok to promote a sales event. Aesha Alagbo, known on social media as Aish naturaleaf herbal, is encouraging customers to visit her physical store or order online during a special sale on Wednesday and Thursday. She uses a short, energetic video with music to grab attention and spread the word. While the video is primarily an advertisement, it highlights the increasing use of social media for local business promotions in Nigeria.