Ghanaian Business Owner Uses TikTok for Quick Sales

Local Business Owner Promotes Services in Short Video A Ghanaian business owner, using the social media handle "skobapr7," recently posted a short video on TikTok promoting his marketing and sales services. The video, lasting only 33 seconds, features the owner directly addressing viewers, encouraging them to contact him for business collaborations. He emphasizes the limited-time offer, stating, "The week is almost ended." The video's brevity and direct approach are characteristic of many modern advertising strategies on platforms like TikTok. While the video itself is unremarkable in terms of content, it highlights the growing use of short-form video advertising for small businesses in Ghana. The reliance on direct messaging and the time-sensitive nature of the offer are common tactics to generate immediate engagement. This approach reflects broader trends in digital marketing in the region, where businesses are increasingly leveraging social media to reach potential clients.