Ugandan Entrepreneur's Unique Marketing Strategy: Leveraging Social Media for Business Growth

Kampala, Uganda – May 14, 2025 – A Ugandan entrepreneur, whose name was not disclosed in the interview, shared her innovative marketing strategy for her business. She primarily uses social media, including WhatsApp and Twitter, to connect with potential customers. "I use influencers on WhatsApp to reach more people," she stated, explaining her technique of targeted advertising. She also mentioned leveraging Twitter for broader brand awareness. This approach demonstrates how small businesses in Uganda are adapting to the digital age. The interviewee's marketing strategy is a testament to the growing importance of digital marketing in Uganda, and how entrepreneurs are finding creative ways to promote their businesses.