Ghanaian Entrepreneur Uses TikTok to Boost Sales

Kumasi, Ghana – June 7, 2025. Afiigh, owner of a children's clothing store in Kumasi, is using TikTok to reach new customers. In a recent live video, Afiigh showcased a beautiful children's dress, highlighting a significant discount. "It was 380 Ghanaian cedis, and now it's 280 cedis," Afiigh explains in the video. This demonstrates the innovative use of social media in local business. Afiigh's engaging style and the clear price point make the video effective marketing. The success of her approach, as evidenced by the video's 270 views, shows the potential for other small businesses to leverage TikTok for growth.