Ghanaian Tote Bag Business Booms on TikTok Live Sales

Ghanaian Entrepreneur Uses TikTok Live to Sell Tote Bags Accra, Ghana – Mill Peach, CEO of Peachy Luxe Ent. bags, is leveraging the power of TikTok to reach customers and sell her handcrafted tote bags. In a short video posted on June 5th, 2025, Peach announced a live sale scheduled for 9:30 AM on June 6th. The video showcases a diverse collection of tote bags, each with unique designs and patterns. "I'm having a live sale at exactly 9:30 AM," Peach said in the video, which was primarily in Twi, a local language. "Stay tuned!" The video highlights the affordability and quality of the bags, positioning them as a desirable product for the local market. Peach's strategy reflects a growing trend of small businesses in Ghana utilizing social media platforms like TikTok to expand their reach and connect with potential buyers. Her use of TikTok live allows for direct interaction with customers, answering questions and showcasing the products in real-time. The success of this approach will likely influence other entrepreneurs in the country to explore similar marketing strategies.