Influencer Dulceida Reveals Advertising 'Red Lines' Amidst Industry Fraud Concerns

Madrid, Spain – In a recent segment of RTVE Play's 'Al Cielo con Ella', renowned Spanish influencer Dulceida opened up about the ethical considerations guiding her advertising partnerships. During the interview, Dulceida emphasized her firm 'red lines', stating a clear policy against involving her daughter in any commercial content. This stance, she explained, is part of her commitment to maintaining integrity in her professional engagements. The discussion further delved into the broader landscape of influencer marketing, touching upon a recent incident involving a fraudulent vacation advertising scheme. This scam saw an agency contract various influencers to promote holiday packages that ultimately did not materialize, leaving consumers out of pocket. Dulceida acknowledged the unfortunate reality of such incidents, highlighting the importance of due diligence for both influencers and the agencies representing them. While discussing the potential for an 'image crisis' among influencers due to such scams, Dulceida expressed a nuanced view. She asserted that, much like any other profession, the influencer industry comprises both highly professional individuals and those who might exploit opportunities unethically. She stressed the responsibility of agencies to vet campaigns thoroughly and for influencers to be aware of the legitimacy of their collaborations, even if some prioritize financial gain over ethical conduct.

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one month ago

Dulceida explica el que mai publicaria sobre la seva filla Aria, la línia verme…

La influencer ha parlat obertament sobre les ofertes que refusa i les que accepta a l'hora de fer publicitat