South African Creator Calls Out 'Fake' Influencers, Urges Focus on Real Issues

A South African content creator has sparked a debate on social media, criticizing the current landscape of influencers who prioritize drama and fabricated content over meaningful contributions. In a recent video, the creator expressed frustration with what she perceives as a prevalence of "angry men shouting and swearing" and couples faking relationships for views. She highlighted that many popular accounts engage in misleading practices, such as pretending to receive sponsored products. The creator advocated for users to support "actual influencers" who address significant societal issues, including chronic health problems, missing children, and global events like the situation in Palestine. She emphasized the importance of using social media platforms for positive influence and community work, lamenting that genuine creators often receive less attention than those creating sensationalized or dishonest content.