América Televisión Uses TikTok to Promote Exclusive "Al Fondo Hay Sitio" Scene

América Televisión uses a catchy TikTok video to promote an exclusive scene from its popular TV series, "Al Fondo Hay Sitio." The short video, featuring a romantic moment between characters Joel and Fernanda and a memorable song, drives viewers to the América tvGO app. The app offers free access to the scene in Peru and subscription-based access internationally. This marketing strategy leverages the show's popularity and the appeal of exclusive content to boost app downloads. A spokesperson for América Televisión stated, "We wanted to give fans a special treat and increase engagement with our tvGO app. This unique scene, unavailable on traditional television, provides an extra incentive for viewers to download and explore the app's offerings." The strategy appears successful, as the video has already garnered significant views and engagement on TikTok. This innovative approach highlights the evolving landscape of television promotion and the power of social media in reaching a wider audience.