Nostalgia Marketing: How TVN Uses TikTok to Boost TVN Play

TVN's TikTok Strategy: Nostalgia and Free Streaming Drive Viewership Chilean television network TVN is leveraging nostalgia and free streaming to attract a new generation of viewers. Their recent TikTok video promoting TVN Play showcases a short clip from the iconic 1970s show "Kukulina Show," hosted by the beloved César Antonio Santis. The clip's humor and the promise of free access to the show have resonated with viewers, generating significant engagement on the platform. The strategy underscores the power of digital platforms in reaching new audiences and revitalizing classic content. "We're finding that younger viewers are discovering these shows through TikTok," says a TVN spokesperson. The success of this campaign demonstrates that TVN is effectively using digital marketing to broaden its reach and connect with a wider audience. The initiative is part of a larger effort to modernize TVN's content delivery and make its extensive archive accessible to all Chileans. The success of this campaign highlights the potential of nostalgia marketing and the effective use of social media in promoting streaming services. By tapping into the collective memory of Chileans, TVN has successfully created a viral marketing campaign that is both engaging and effective.