Local Business Uses Radio Interview to Boost Social Media Presence

Oyerepa Afutuo Radio Hosts Live Interview Promoting Local Business Kumasi, Ghana – On June 10, 2025, Oyerepa Afutuo radio station aired a live interview that was later shared on social media. The interview, featuring Auntie Naa_addict, focused on Bohyeba Electricals, a local electrical appliance shop. The video, uploaded to a social media platform, quickly gained traction, accumulating thousands of views and hundreds of likes within a short period. The video's description included several promotional hashtags and a WhatsApp number for advertising inquiries. This indicates the primary aim was to increase brand awareness and sales for Bohyeba Electricals. While the interview itself isn't detailed, it showcases a common marketing strategy used by local businesses to reach a wider audience. The rapid growth in views and likes suggests a successful marketing campaign. This highlights the effectiveness of leveraging social media and radio collaborations to promote local businesses in Ghana. The use of a popular radio personality like Auntie Naa likely contributed to the video's success.