Local Talk Show Uses Social Media to Showcase Sponsorships

Ghanaians Tune into Okukuseku Talk Show: A Look at Local Media and Sponsorships On June 9th, 2025, a video featuring an interview with Obaaaku on the Okukuseku Talk Show gained traction on social media. The show, hosted in Ghana, is notable for its diverse range of sponsors, including Lemfi, Endpoint Homeopathic Clinic, Taabea Herbal Mixture, and Aseda Health and Wellness. The video, uploaded by Nana baffour, an actor and influencer, showcases how local businesses leverage popular talk shows to reach their target audience. Though the video's reach is currently limited, it highlights the growing influence of social media in Ghana's media landscape. "The show offers a unique platform for local businesses to connect with a large audience," says Nana Baffour, the video's uploader. The video itself is primarily in Twi, reflecting the show's focus on a local audience. While the interview's content is not widely known, the video's success in showcasing sponsorships demonstrates the potential for local businesses to effectively use social media marketing strategies. The video's success, albeit modest, suggests a growing trend of using social media for local advertising in Ghana.