Beauty Vlogger's Relatable GRWM Routine Goes Viral

A young woman from the US, known online as zoey!, recently posted a video showcasing her get-ready-with-me (GRWM) routine. The video, uploaded on May 31st, 2025, quickly gained attention for its relatable content and the creator's engaging personality. Zoey! uses products from @SACHEU Beauty US, and her commentary throughout the video is candid and often humorous. She mentions the importance of connecting with friends, even virtually, while getting ready. "We can't be friends if I can't FaceTime you while I get ready," she says in the video. While the video's language contains some profanity, its overall message of friendship and self-expression has resonated with viewers. The use of a specific brand's makeup also provides a potential marketing angle for the company.