TikTok's Algorithm: The Secret to Going Viral

TikTok's Algorithm: Why Frequency Matters for Viral Success BigBagSpenny, a TikTok creator (@BigBagSpenny), recently shared insights into his own struggles to gain virality. He directly attributes his limited success to inconsistent posting, suggesting he only uploads once a week. "One of the reasons I don't go viral as much as I should is one simple reason: I don't post enough," he explains in his video. Spenny advocates for a more frequent posting schedule, recommending 3-5 videos per day to maximize exposure to the TikTok algorithm. He also suggests a strategy of identifying and reposting underperforming videos, effectively giving them a second chance at reaching a wider audience. This approach highlights the importance of consistent engagement with the platform's algorithm. While Spenny's advice is simple, it underscores a crucial element often overlooked by creators: consistent and strategic content delivery is key to achieving viral success on TikTok.