TikTok Creator's Plea: Why Are My Great Videos Failing?

TikTok's Algorithm: A Creator's Struggle for Visibility In a short video posted on May 23rd, 2025, TikTok creator Kayla Rose (@kaycalk6) voiced her frustration with the platform's algorithm. Filming from her car in the US, Rose shared her confusion about the lack of engagement on her videos, despite her belief in their quality. "I've literally posted some of the best TikTok content of my life the last week," she stated, expressing her bewilderment at the low view count. Rose's experience highlights a common concern among TikTok creators: the unpredictable nature of the algorithm and its impact on visibility. Many creators invest significant time and effort into creating engaging content, only to see it struggle to gain traction. While TikTok offers various tools and strategies for increasing visibility, the algorithm remains a significant factor influencing success on the platform. Rose's video serves as a reminder of the challenges faced by creators in navigating the complexities of social media algorithms and the importance of community support in boosting visibility.