NYX's Smushy Matte Lip Balm: A TikTok Beauty Sensation

New NYX Smushy Matte Lip Balm a TikTok Sensation: Hydrating Matte Finish Takes the Beauty World by Storm New York, NY (12.05.2025) — NYX Professional Makeup's latest launch, the Smushy Matte Lip Balm, is creating a buzz on TikTok. The product, exclusive to the platform's shop, boasts a unique formula that delivers both a matte finish and intense hydration. Beauty influencer KC (@bishuwish) raves about the balm's "buttery, bold, and comfy" texture, noting, "It's giving soft lips and pigment all day." The 12 shades, each with a distinct scent, have proved irresistible to consumers, leading to rapid sellouts. This success underscores the growing influence of TikTok in the beauty industry and the demand for innovative products that combine aesthetics and skincare benefits. The lip balm's popularity also demonstrates the power of social media marketing, showcasing how a product can quickly gain traction through influencer collaborations and exclusive online releases.