TikTok's Latest Beauty Craze: Benefit's Plushtint Lip Tint

Benefit Cosmetics' Plushtint: A TikTok Sensation? A new lip tint from Benefit Cosmetics is taking TikTok by storm, thanks to beauty influencer Kelly Kruger Brooks. In a recent video, Brooks raves about the product's moisturizing matte finish and all-day wear, calling it a "dream." "I was not expecting this!" she exclaims, adding, "It really makes me feel like a princess." The video, posted on May 11th, 2025, has already amassed over 900 views and dozens of likes, highlighting the product's growing popularity. While the video is largely promotional, the genuine enthusiasm expressed by Brooks may resonate with readers interested in finding long-lasting, moisturizing lip products.