UAE Pilates Teacher's Honest Struggle: Launching a Brand Amidst Anxiety

UAE Pilates Instructor Opens Up About the Stress of Launching a Second Brand A Pilates instructor and entrepreneur in the UAE, Carlotta Gagna, recently shared her anxieties surrounding the launch of her second clothing brand, Igeia. In a candid video posted on June 3rd, Gagna detailed the significant financial investment and emotional strain associated with the venture. She described the process as "a truly absurd journey," citing challenges such as changing designers and fabric development issues. Gagna's husband, who is also her business partner, expressed their shared concern about the possibility of failure. "Let's hope we sell something, because otherwise we risk failing," he stated. Despite the anxieties, Gagna remains determined, emphasizing her commitment to producing high-quality products. The video's emotional honesty has resonated with viewers, highlighting the often-overlooked emotional side of entrepreneurship.