From Fashion to Cleaning: How a Viral Video Changed One UK Influencer's Business Strategy

A UK-based fashion and lifestyle influencer, Kaye Marie, owner of Kayemarieboutique, recently shared her struggles with promoting her business on social media. She admits to feeling anxious about self-promotion, despite her large following. "I get very anxious about posting that kind of content and plugging my business," she says in her video. However, an unexpected turn came when a cleaning video she posted went viral, leading her to reconsider her content strategy. This unexpected success highlights the unpredictable nature of social media and the importance of adapting to audience preferences. Kaye Marie's story offers valuable insights for other small business owners navigating the challenges of social media marketing and the importance of authentic engagement.