TikTok Live Shopping: A Creator's Honest Struggle

TikTok Live Shopping: A Creator's Struggle. A recent TikTok video highlights the challenges faced by creators using the platform's live shopping feature. Caroline✨, a small business owner and TikTok creator (@carolinesadventure), shared her experience of receiving numerous sample product videos to promote, only to see minimal sales during her live stream. "I was so excited until I started getting 20 samples a day," she said. The video reveals the time commitment and pressure creators face to produce content and meet sales expectations, raising questions about the balance between platform demands and creator well-being. The experience suggests that while TikTok Live Shopping offers potential, creators need support and effective strategies to navigate the complexities of the platform.