The Sun
Primark Halloween costume is the perfect match for iconic Mean Girls look
ON the hunt for the perfect Halloween costume? Or maybe you just love fancy dress? Either way, Primark has got you covered with this cute option. Per…
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Primark's "Regina George" Bunny Costume Becomes Viral Halloween Sensation
A recent viral video featuring a pink bunny-themed lingerie costume from Primark has ignited considerable online interest, particularly among enthusiasts of the cult classic film "Mean Girls." The short clip, uploaded by user "chloeandlaura11" from Dublin, showcases a lace bodysuit, matching bunny ears, and a white collar with a pink bow, prompting the creator to ask, "Who's dressing up as Regina George?" This direct reference immediately connects the outfit to the character's memorable Halloween ensemble, sparking a wave of nostalgic excitement. The video, filmed in a retail store setting, highlights the increasing trend of readily available, pop culture-inspired Halloween costumes in mainstream shops like Primark. The video has garnered significant engagement, accumulating over 260,000 views and 27,000 likes, with numerous commenters inquiring about the item's availability and expressing their desire to recreate the iconic look. One user enthusiastically stated, "WE SAID REGINA GEORGE," underscoring the immediate recognition and appeal of the costume's inspiration. Another asked, "when did this come out in primark x," indicating strong consumer interest. This trend reflects a broader cultural phenomenon where consumers seek accessible, recognizable, and often playful costume options that resonate deeply with popular media and shared cultural touchstones. The clip serves as a timely example of how social media platforms are influencing seasonal fashion trends and consumer purchasing decisions, turning a simple product display into a viral sensation.
