UK Musician Uses TikTok to Boost Pre-Saves for New Single

Local Musician Promotes New Single Through TikTok: Chris Sayer, a UK-based artist, is using TikTok to boost pre-saves for his upcoming single, "Live For Now." The short video shows Sayer in a gym, guiding viewers through the simple process of pre-saving the song on Spotify. He explains, "What I need you to do is go to my profile, click the link in my bio...it'll take you straight to the app." Sayer's strategy highlights the ease of pre-saving music on popular platforms, a tactic increasingly used by independent artists to generate anticipation for new releases. While the video is brief, it showcases a common marketing trend in the music industry. The song, a collaboration with YoungBloodRap and IamSoul, is described as an "absolute banger for mental health." This suggests the song's themes and potential impact on listeners.