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Bolivian Political Analyst: Campaign Ads Fail to Sway Undecided Voters
Santa Cruz, Bolivia - Political analyst Carlos Saavedra shared his critical assessment of recent political campaign advertisements in Bolivia, stating that many are failing to connect with undecided voters. Speaking on eju.tv, Saavedra analyzed spots from figures like Manfred and Samuel, highlighting their predominantly rational approach. "I see spots produced for segments that are already conquered," Saavedra remarked. He elaborated that these campaigns appear to target voters who have already made up their minds, rather than attempting to sway the undecided. Saavedra argued that the current political climate, marked by crisis and uncertainty, demands a different approach. "For me, none of them manage to generate emotivity," he stated, emphasizing the lack of an emotional 'click' that is vital in modern campaigns. He suggested that political messaging needs more 'lyricism' and 'poetry' – an emotional condiment that can truly enamor the voter. He concluded that campaigns, especially those aiming to win over undecided voters, should focus on generating sensations and feelings rather than relying solely on rational arguments, which he believes are less effective in a crisis context.
