Mail Online
Popular deodorant leaves women with agonising burns
Women have been left with painful burns and thrush from a popular deodorant used by thousands every day.
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Mitchum Deodorant Under Fire as Users Report Painful Chemical Burns and Rashes
London, UK A recent surge in consumer complaints has brought the popular deodorant brand Mitchum under scrutiny, with users reporting severe skin irritation, chemical burns, and painful rashes. A video posted by user @ellierebecca_ on September 6, 2025, has garnered over 3.3 million views, detailing her personal experience with what she describes as "agonizing" underarm marks. The user, who identified herself as a runner, initially believed her symptoms were due to chafing. "I had no idea this was going on, and I've been suffering really badly with marks underneath my arms, like chafing marks," she stated in her viral video. "I thought that it was from running... and it isn't from running, it's because they've changed the ingredients in their deodorant." She displayed an image of her inflamed armpit, urging others to stop using the product. The video's comment section quickly filled with similar accounts. One user wrote, "Omg I’ve been getting really itchy armpits? What the hell." Another shared, "I’ve had the same issue! Started off with awful burns that scabbed over, now they itch like crazy!! I still can’t use deodorant. What can we do about this ladies? It’s awful." Concerns were also raised about specific product types, with one comment noting, "Seems to be the roll on. I have used the spray for the last year and never had burns like that." Some users pointed to undisclosed formula changes: "My thing is how have they done that but not disclosed on the packaging that they’ve got a new formula?!?!" Mitchum has reportedly acknowledged some issues, with users mentioning "batch numbers that Mitchum have posted that are affected." However, many consumers, including @ellierebecca_, are still awaiting a direct response from the company regarding their complaints. The widespread nature of these reports suggests a significant product safety concern that warrants further investigation.
The Standard
Why does Mitchum deodorant burn? Company issues statement
The brand has apologised and explained why some users may have faced problems
Metro
Mitchum deodorant is burning people's armpits — and now we know why
The brand says it's 'truly sorry'.
