The Daily Dot
"Agonizing" burns: women are sharing disturbing side effects from Mitchum deodo…
"I thought it was fungus or autoimmune."
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Influencer's Real-Time Deodorant Reaction Video Goes Viral, Sparks Consumer Safety Concerns
London, UK – A recent online video by beauty and skincare influencer 'Megsk.in' has sparked a significant conversation about consumer product safety, as she documented a severe skin reaction to Mitchum Powder Fresh 48-hour deodorant in real-time. The video, which has garnered over 750,000 views, shows the influencer applying the product and subsequently developing a red, stinging rash on her underarm. In her video, Megsk.in stated, "As soon as I put it on, it's already started to burn, so I think there's going to be a rash quite soon." She continued to update viewers, showing visible redness and irritation within minutes of application. "You can kind of see where the irritation is starting. You can see that redness, that's where it's all stinging," she explained, later adding, "the dark rash is getting worse here." The influencer indicated that she plans to release a follow-up video to show the full extent of the reaction. The video has resonated with many online, with numerous commenters sharing similar experiences. One user wrote, "I’ve used this for years as I’ve bad allergies & it’s the only thing that worked & now it’s really bad oozing blisters can’t sleep for the pain." Another commented, "Omg? I literally thought I was getting shaving rash but I wonder if it’s this?? Literally the deodorant I use as well." Several users suggested a change in the product's formula, with one noting, "they have added 1 new ingredient, I've compared the new formula to the old one and the new 1 is actually awful. used it for years and can't use it now." While Mitchum has not yet publicly responded to the video or the growing number of complaints, the incident highlights the potential for consumer products to cause adverse reactions and the power of social media in bringing such issues to light.
