Ghanaian Makeup Artist Uses Short Videos to Gain Popularity

GHANAIAN MAKEUP ARTIST GAINS POPULARITY THROUGH SHORT VIDEO PROMOTION A makeup artist in Ghana, @mistura'sbeauty, is using short, engaging videos to promote their services. One recent video, featuring a before-and-after makeup transformation, has garnered significant attention on social media. The video, which is less than 20 seconds long, uses catchy background music and shows a woman getting her makeup done. The artist's work is described as "classy" and "affordable." The video's popularity suggests that this marketing strategy is effective in reaching potential customers. The video's success demonstrates the power of short-form video marketing for small businesses. The use of trending hashtags and a catchy visual style has helped the video gain significant views and likes in a short period of time. This illustrates how social media can be leveraged for effective business promotion.