Beauty Vlogger's Hunt for e.l.f. Sunscreen at Target Goes Viral

Target's Beauty Aisles: A Hunt for e.l.f.'s New Sunscreen On July 6th, 2025, beauty vlogger GRACE SMITH (@gracedanielleyt) embarked on a quest to find e.l.f.'s newly released Halo Glow tinted sunscreen at a Target store in the US. Her video, uploaded the same day, chronicles her journey through Target's extensive beauty section. Smith's vlog showcases the wide variety of e.l.f. products available, from lip balms to primers, providing commentary and personal opinions on various items. While she ultimately didn't find the sunscreen, her video highlights the challenges consumers sometimes face in locating new product releases. "Let's see if we can find the ELF new release," Smith says at the start of her video, setting the stage for her search. The video's popularity (9,649 views as of August 6th, 2025) suggests a significant audience interest in product reviews and shopping experiences. The vlog offers a glimpse into the average consumer's experience navigating a large retail store's beauty section, illustrating both the abundance of choice and the occasional difficulty in finding specific items. Smith's relatable commentary and enthusiastic engagement make her video a successful example of beauty vlogging.