French Beauty Influencer's Eid al-Adha Makeup Routine Goes Viral

This Eid al-Adha, French beauty influencer Jam 🍒 (@jamkeup) shared her one-hour get-ready-with-me (GRWM) makeup routine, which quickly gained popularity. Her video, featuring various French and international brands like Essence, Caudalie, and Sephora, shows a typical French beauty routine with a festive Eid twist. The video's success highlights the influencer's growing audience and the appeal of this type of content. As Jam mentions in her video description, "Aïd mubarak les filles 🫶🏻🤍", her video successfully connects with her audience on a personal and cultural level. The popularity of this video demonstrates the potential for broader interest in beauty routines tied to cultural celebrations.