Marketing Teams Drowning in Vanity Metrics: Expert Reveals the Solution

Nairobi, Kenya—May 19, 2025—Marketing teams often struggle to see a return on their digital investments, focusing on superficial metrics rather than revenue generation. A recent video by marketing trainer Joel M Kariuki highlights this issue, stating, "Marketers today are drowning in tools but starving for clarity." Kariuki argues that many teams lack the strategic training to understand buyer psychology and build effective demand. He suggests that instead of chasing likes and impressions, teams should focus on building marketing systems that drive tangible results. "The longer you delay this," Kariuki warns, "the more your marketing team becomes decoration." Kariuki's insights offer valuable advice for businesses seeking to improve their marketing ROI. The video's popularity suggests a widespread need for this type of strategic guidance.