Social Media Success: Substance Trumps Style for Online Educator

Social Media Success: Substance vs. Style. A New Zealand-based online entrepreneur, Luke Basha, is building a successful business teaching Amazon FBA strategies. His approach contrasts sharply with the flashy lifestyle often associated with online marketing gurus. Basha emphasizes the importance of providing valuable content over superficial displays of wealth. "I didn't want people to follow me for the things I had, rather the information I give," he says. His focus on substance over style offers a fresh perspective on building a loyal following in the competitive online education market.