Lancôme's Retinol Roadshow: What Does the Public Know?

Lancôme Takes to the Streets of Altrincham to Discuss Retinol Lancôme, in collaboration with LOOKFANTASTIC, recently conducted a unique street interview campaign in Altrincham, England. The aim was to gauge public awareness and understanding of retinol, a popular skincare ingredient known for its anti-aging properties. The interviews, filmed outside a LOOKFANTASTIC store, revealed a mix of knowledge and misconceptions about retinol. One interviewee stated, "I've heard about it a lot, but I can't say I actually know what it does." This highlights the need for clear and accessible information about retinol's benefits and usage. Lancôme's representative emphasized the unique formulation of their retinol product, which includes peptides for skin plumping and ceramide for hydration. "It complements the whole routine in just one tube," she explained. The campaign successfully generated engagement, highlighting the ongoing interest in skincare and the effectiveness of experiential marketing.