TikTok Algorithm Frustrations: A Kenyan Creator's Story

TikTok Algorithm Frustrations: A Kenyan Creator's Story Nairobi, Kenya – Mato Comedian 2, a rising star on TikTok, recently shared his frustrations with the platform's algorithm in a short video. Filmed in his car, Mato expressed his belief that his content isn't reaching its full potential due to inconsistencies in views and reach. "Enough is enough," Mato stated in his video. "I'm tired of this TikTok algorithm. It's not fair." He detailed instances where his videos received minimal views despite his efforts at creating engaging content. His complaint reflects a growing concern among many content creators who feel the algorithm unfairly favors certain accounts. Mato's video highlights a larger conversation about algorithm transparency and fairness on social media platforms. While TikTok has not publicly responded to Mato's concerns, his video has sparked discussions among other creators facing similar challenges. The incident underscores the need for platforms to provide greater clarity and fairness in how their algorithms determine content visibility.