Ugandan Musician Reveals TikTok Algorithm Challenges

Kampala, Uganda – June 5, 2025 – A recent TikTok video interview reveals the challenges faced by Ugandan musicians in navigating the platform's algorithm. Shalom Kaweesi, a Ugandan content creator, interviewed a musician who discussed the difficulties of gaining visibility and reaching a wider audience. "The algorithm is a beast," the musician commented, "It's hard to predict what will go viral, and even with good content, it's a struggle to get noticed." The interview highlights the importance of understanding TikTok's mechanics for success in the music industry, particularly in a local context. The full interview is available on Shalom's YouTube channel, offering more detailed insights into the strategies used by artists to overcome these challenges. This sheds light on the broader issues faced by artists in utilizing social media for promotion and reaching their target audience.