TikTok Star's Warning: Going Viral Isn't Always a Good Thing

TikTok's Viral Trap: Why Quality Trumps Quantity in Building a Genuine Community In today's digital age, going viral on platforms like TikTok can seem like the ultimate goal for creators. However, a recent TikTok video by Natalya Batchman (@natalyabatchman) highlights the potential pitfalls of chasing viral fame without focusing on building a true community. Batchman recounts her experience with a video that garnered 3.5 million views, but resulted in a surge of unengaged followers. "The problem with that trend is that you're maybe going to get a lot of followers, but not the kind that are going to be engaging with your content," she explains. This underscores the importance of prioritizing quality over quantity. Batchman suggests three key steps: be genuine, create content you'd enjoy yourself, and post consistently. By focusing on these elements, creators can nurture a loyal following that values their content and fosters genuine interaction. Batchman's video serves as a reminder that sustainable success on social media requires a long-term strategy, prioritizing community building over fleeting viral moments. Her advice resonates with many creators struggling to balance authenticity with the pressure to go viral.