Belarusian Online Store Promotes Denim Jacket with Short Social Media Video

A Belarusian online clothing store, "Одежда Беларусь низкие цены," recently advertised a denim jacket for 100 rubles. The advertisement, a short video posted on social media, showcases a model wearing the jacket with text overlays giving size and length details. The video's brevity and focus on the product limits its broader news value. However, it reflects the current trends in online retail and marketing in Belarus. The use of social media for product promotion is increasingly common among Belarusian businesses, and this advertisement is a typical example of this trend.