Belarusian Online Store Uses TikTok to Promote Cardigan Sale

Minsk-based online store "Одежда Беларусь низкие цены" is holding a sale on cardigans. The promotion features a short TikTok video showcasing a striped cardigan in two colors (blue and yellow) available in sizes 50-60 for 28 rubles. The video uses a popular song as background music. The store's focus is on providing affordable clothing options to the Belarusian market. While the video is primarily an advertisement, it highlights the growing use of social media marketing by small businesses in Belarus to reach their target audience.