Belarusian Online Retailer Uses TikTok to Showcase Affordable Men's Fashion

Grodno-based online retailer "Одежда Беларусь" promotes its men's fashion line via short video ads. The company, identified by its unique identifier moda_belarus04, uses TikTok to showcase its two-piece suits. The suits, priced at 50 Belarusian rubles, are available in sizes 50-56. The videos, which feature a model walking, are set to music and employ text overlays to highlight key details. A representative from the company stated that they utilize Belpochta and Evropepochta for delivery. The popularity of these short advertisements suggests a growing trend of using social media for clothing retail in Belarus. The success of this campaign shows the potential of leveraging social media for small businesses.