Belarusian Online Store Uses TikTok to Promote Discounted Suits

A Belarusian online clothing store, "Одежда Беларусь низкие цены," recently launched a promotional video advertising women's suits at a discounted price of 46 rubles. The short video, uploaded to TikTok, features a model showcasing the suits in different colors. The store's description highlights its focus on Belarusian customers and payment upon delivery. While the video itself is primarily an advertisement, it exemplifies the growing use of social media marketing by small businesses in Belarus. The low engagement suggests challenges in reaching a wider audience, highlighting the complexities of online marketing in the region. Further investigation could explore the challenges faced by small businesses in Belarus in leveraging social media for sales and marketing.