Belarusian Clothing Store Uses TikTok to Promote Suit Sale

Minsk-based online clothing retailer "Одежда Беларусь низкие цены" launched a promotional campaign on TikTok, advertising women's suits at a discounted price of 46 rubles. The video advertisement, lasting 15 seconds, features a model showcasing the suits in various colors and sizes. The campaign uses targeted hashtags to reach a local audience. This strategy reflects a growing trend of businesses leveraging TikTok for marketing and sales. While the advertisement itself is not newsworthy, it highlights the increasing use of social media platforms for e-commerce in Belarus.