Bella Hadid's Perfume Launch Creates a Buzz at Selfridges

Bella Hadid's Ôrəbella Skin Parfum Collection Launches at Selfridges London, England – May 28, 2025 – The highly anticipated launch of Ôrəbella, the skin parfum collection founded by supermodel Bella Hadid, took place yesterday at the iconic Selfridges department store in London. The event drew a large crowd of fans and media, eager to witness the unveiling of the new fragrance line. The video shows the excitement of the launch, with Hadid interacting with fans and showcasing the unique packaging and presentation of the products. The store itself was beautifully decorated, reflecting the brand's aesthetic. "From cover to cover, every moment of our Alchemy Newsstand was magic," Hadid shared in her video description, expressing her enthusiasm for the event. The video captures the positive energy of the day, with many fans expressing their excitement to purchase the new perfumes. The launch was a significant success, demonstrating the strong appeal of the brand and the power of celebrity endorsement in the beauty industry. The event was a testament to the hard work and dedication of the team behind Ôrəbella, and it marks a significant step forward for the brand's global expansion.